My Current Creative Struggle

I’ve been thinking a lot about how to get an audience. In fact, it’s probably the cause of the majority of my anxiety about the work I do.

It came together a bit recently when I watched Becoming Youtube episode 5. Becoming Youtube is a great pseudo-documentary about vloggers and the state of the Youtube community, and I highly recommend you check it out.

This video, along with the interview with John Green that comes after it, talk a lot about fandoms, and their power to be good and bad, the lack of control over them, and the perhaps chaotic way of acquiring them.

Specifically, it’s interesting to me that what a lot of the featured vloggers did to get a large audience…isn’t really possible any more. In an age where gatekeepers are falling by the wayside, anyone can get a following, but as that playing field gets more and more crowded, it becomes harder and harder. You need to beĀ really good to get noticed. Quality needs to be high. No more bedroom-and-webcam.

All of which comes back to me. I’m at a really weird place right now. I’ve had enough career success to believe that what I do has value, and yet I hardly have any real audience outside of my peers.

So I look at the potential of things like Youtube and Wattpad to grow an audience, and see that to really make it work, I’ll have to put in a lot of time and effort, make something really high quality.

And then I think, if I’m going to spend all that time and energy and end up with a great, high quality product — shouldn’t I be trying to sell it instead? If it has value, shouldn’t I capitalize on that?

I’m constantly trying to find the solution, find the easy way to do it — Youtube flash fiction series? New story on Wattpad? Serial fiction project? More regular blogging? — but I’m never sure of the answer.

I think it’s something a lot of creatives are wondering in today’s rapidly-changing world. I welcome your thoughts.

Musings, Writing , , ,


  1. Jasmaine

    Dear Mr. Lucas,

    I had hoped to find a less conspicuous way of contacting you but I have surrendered to this medium. To be short, I stumbled across your 2010 piece “The lure of florid prose” and found what you said to be interesting (more specifically your admitting that you are not a ‘beautiful’ writer). I am a budding writer and though I have dreams of writing these decorative novels we see on the shelves selling wildly, sometimes I wonder if my writing will ever fit that category. I know that I write well (I too am modest ) and I have a way with words but perhaps not in the way that I would like when I compare it to others out there and I must say this sometimes discourages me. Perhaps we can discuss this further. Without fear of being rejected I can honestly say that I am looking for a ‘writing buddy’ so to speak. I don’t know about you, but it’s hard to find people who you can share your creative thoughts with.Most people around me are not in the creative field so when I start to talk, or wish to share, I get ignored. Do let me know If you are interested in making a new friend.


    • Hi Jasmaine! Thanks for the comment :) Part of writing is doing it a lot and through that finding your voice, the way you write; you can train yourself to write certain ways, but you can’t force it.
      I don’t have tons of free time on my hands these days, but I’m always happy to chat. You should feel free to email me at lucas at silverstringmedia dot com =)

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